Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm. Do you think we would have less pitching of:
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sugary cereals and junk food to kids,
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cigarettes and alcohol to ethnic minorities,
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confusing and exploitative financial instruments to the elderly, and
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marked-up goods and services to socioeconomically disadvantaged groups,
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while not marketing certain services (e.g., in health care) to segments that would likely be unprofitable (e.g., the elderly, people with certain chronic conditions).
Just a thought.
