Insights For Impact

Tips for a better life, a better business, and a few things that just make you go…hmm!

Book Me To SpeakAbout Me

I Want To Inspire You To Do The Things That Inspire You.

At my core I am a teacher.  I believe that you must “Pick Yourself” to become the change you wish to see in the world.  I use my voice, my energy, my platforms to empower, and encourage you to that end.

Marketing is my profession, working with youth is my passion

The one thing I enjoy most is working with children.  Jesus said “Let the children come to me, forbid them not, for such is The Kingdom of Heaven”.  You never know how a simple act of kindness, or what an encouraging word will do to inspire one of these little ones to tap into their greatness.

Kintsugi If You’re Broken

Kintsugi If You’re Broken

Many people focus on being unbreakable but the reality is that nobody is unbreakable. The nature of life is that it will break each of us somewhere somehow. You may lose a job, clients, a loved one, your life savings, go through a divorce, something somewhere along...

3 Things Your Marketing Strategy Must Do

3 Things Your Marketing Strategy Must Do

There are 3 things that our marketing must accomplish. They are grow awareness, build trust, and lead to action or connection. Many people miss the first two and go straight to trying to get a prospect to take action (buy something, fill out a form, etc). Starbucks...

Steve Jobs Speech on Marketing Strategy

Steve Jobs Speech on Marketing Strategy

Quite possibly the best talk ever given on marketing strategy.  Steve Jobs talks about why Nike might be the best marketing company ever, and that thoughts behind Apples famous Crazy Ones ad campaign.

Gain Permission First

Just about every day I get a flood of junk mail in my box.  You probably do too.  I don't know anyone who just can't wait to get home to see what's arrived.  That's because we didn't give the folks sending it permission to send it to us.  It's an interruption. Now we...

Leaders Lead They Don’t Talk So Much

Almost anyone can diagnose a problem.  And, in todays world of blogs and social media everyone has a megaphone to rant and rift about it. But problems don't need attention called to them as much as they need solutions, and leaders to lead us to a better way. In 1930...

Colin Kaepernick Is Keeping In Good Company

Colin Kaepernick Is Keeping In Good Company

In 1967 Muhammad Ali was stripped of his title due standing for something he believed.  He refused to be drafted into the army and sent to Vietnam claiming before the world "No Vietcong ever called me nigger".  In addition his boxing license was suspended by the state...

There’s No Magic Bullet

"There's no magic bullet. No hack, no trick, no tip, no class, no degree. But you, armed with the right knowledge and resolution, can acquire the self-motivation, self-discipline, and self-belief necessary to become a focused, mentally-tough working pro." Steven...

What’s In It For Me?

It's a simple and straightforward question, and it's marketing's job to provide the answer. If you're struggling with conversion it could be that it's not clear to your prospective clients exactly what's in it for them if they engage with you. Everyone knows what's in...