….Is by not selling anything.
Consumers on social media platforms, like Facebook, Twitter, and Google Plus are not there because they want to buy something….so don’t try to sell them anything.
Instead share. The secret to successful social media marketing is to give away your secrets, your advice, your insights, links to helpful information, and anything else you can creatively think of. If you do this people will seek out your channel and give you permission to speak to teach them.
In the information age a marketers goal is to become the trusted adviser. The person someone wants to listen to, or seek information from. Once someone has given you permission to inform them, or learn them as I like to say, on a subject they will be naturally inclined to seek you out to help solve their challenges.
Back in the 90’s when I started my career in sales we used to have a saying ‘always be selling’. Well, the rules of the game have changed, and today it’s ‘always be sharing’.
It’s the company, individual, church, etc, that gives away the most valuable insights and attracts the most eyeballs that wins the game.