In college I discovered that I’m a horrible singer.  Singing louder won’t help me, nor will singing more frequently.  The problem is with the art I produce.  You probably don’t find that bit of news earth shattering.  But it is the approach that many businesses are taking with social media and other forms of marketing.

If the art you’re making (your Tweets, blog post, video’s etc.) is horrible, then telling your story to more people, an attempt at singing louder, or posting content more frequently won’t help.  In fact it will likely make the situation worse.  The only thing to do is to make better art.