What’s In It For Me?

It’s a simple and straightforward question, and it’s marketing’s job to provide the answer. If you’re struggling with conversion it could be that it’s not clear to your prospective clients exactly what’s in it for them if they...
You’re More Beautiful Than You Think

You’re More Beautiful Than You Think

This post is inspired by my sister-n-law who’s theme for her 60th birthday is “Hello Beautiful”.  Having recently attended her birthday party the video below caught my attention. I’m tipping my hat once again to Dove for it’s branded...
The Effect Michael Jackson Had On VCR Sales

The Effect Michael Jackson Had On VCR Sales

The Effect Michael Jackson Had On VCR Sales I was checking out Facebook today and came across a post my friend Chiji shared of some rare Michael Jackson footage.  It was MJ practicing for the Thriller video. More than 30 years later the album and the video still...
Your Brain on Branding

Your Brain on Branding

Branding is the reason, just to name a few, why you believe that wearing skinny jeans actually means you’re slimmer your perfume makes you sexier it’s smarter to use a credit card instead of cash that BMW makes the worlds best car that drinking a Coke...