by Rodney Goldston | Aug 24, 2019 | Bad Marketing, Marketing
The folks over at Cracked are on to something. They’ve produced a very funny, but sadly true video about what a soda commercial might sound like if soda marketers told the truth about the product. “If it’s hot out and you’re in dire need of...
by Rodney Goldston | May 24, 2018 | Bad Marketing, Marketing
Let me start by saying that if you know me personally or if you follow this blog then you know I’m a fan of the Starbucks brand. But I just had a bad experience (from a marketing and branding stand point) at my local Starbucks. After I left the gym this morning...
by Rodney Goldston | Aug 28, 2015 | Bad Marketing
Just about every marketing stat you can find these days tells you that there’s a very simple thing any marketer can do to increase traffic to their website, improve ad conversions, lower bounce rates, and increase social media shares. It’s to ad quality...
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