Allies and Accomplices

Allies and Accomplices

If you have an ally you have someone who’s on your side.  If you have an accomplice you’ve got someone who’s got skin in the game with you, they risk as much or more as you do. I recently went to see the movie Harriet.  The very obvious thing is that...

Resources vs Resourcefulness

57% of billionaires are selfmade. Most of us have a perceived lack of the resources we need to move our project along. You can focus on your lack of resources, or being resourceful. Just realize you can choose.
3 Things Your Marketing Strategy Must Do

3 Things Your Marketing Strategy Must Do

There are 3 things that our marketing must accomplish. They are grow awareness, build trust, and lead to action or connection. Many people miss the first two and go straight to trying to get a prospect to take action (buy something, fill out a form, etc). Starbucks...

Gain Permission First

Just about every day I get a flood of junk mail in my box.  You probably do too.  I don’t know anyone who just can’t wait to get home to see what’s arrived.  That’s because we didn’t give the folks sending it permission to send it to us....