Who Do You Want Your Customers To Become

Pete Drucker wrote in his book The Practice of Management that the purpose of business is to create a customer.  That thought process has become the holy grail for marketing and communications. Today the best marketers go beyond just creating customers to helping...
Allies and Accomplices

Allies and Accomplices

If you have an ally you have someone who’s on your side.  If you have an accomplice you’ve got someone who’s got skin in the game with you, they risk as much or more as you do. I recently went to see the movie Harriet.  The very obvious thing is that...

Resources vs Resourcefulness

57% of billionaires are selfmade. Most of us have a perceived lack of the resources we need to move our project along. You can focus on your lack of resources, or being resourceful. Just realize you can choose.
3 Things Your Marketing Strategy Must Do

3 Things Your Marketing Strategy Must Do

There are 3 things that our marketing must accomplish. They are grow awareness, build trust, and lead to action or connection. Many people miss the first two and go straight to trying to get a prospect to take action (buy something, fill out a form, etc). Starbucks...