Marketing: Who’s Got The Power

Marketing: Who’s Got The Power

Often overlooked in marketing decisions (especially by smaller brands) is the aspect of who’s got the power. Think about marketing messages from Allstate Insurance.  What it doesn’t say is pay us lots of money, for years and years and perhaps we’ll...
Marketing: Who’s Got The Power

Why Marketing Is Confusing

Marketing is confusing because there’s two kinds. There’s the kind you hate. The popups (I especially hate these), spam (these 2), private data tracking, interruptions, price gauging, overhyped and under-designed type that far too many people specialize...
How To Become Like Water

How To Become Like Water

How To Become Like Water Water has many, many positive virtues. Bruce Lee famously said “be like water my friend” and the Tao and the Hebrew Christian text reference water over and over again. So in todays video (scroll to bottom to watch the video) we’re...

Who Do You Want Your Customers To Become

Pete Drucker wrote in his book The Practice of Management that the purpose of business is to create a customer.  That thought process has become the holy grail for marketing and communications. Today the best marketers go beyond just creating customers to helping...