by Rodney Goldston | Aug 27, 2019 | Marketing
There are 3 things that our marketing must accomplish. They are grow awareness, build trust, and lead to action or connection. Many people miss the first two and go straight to trying to get a prospect to take action (buy something, fill out a form, etc). Starbucks...
by Rodney Goldston | Aug 24, 2019 | Bad Marketing, Marketing
The folks over at Cracked are on to something. They’ve produced a very funny, but sadly true video about what a soda commercial might sound like if soda marketers told the truth about the product. “If it’s hot out and you’re in dire need of...
by Rodney Goldston | Aug 15, 2019 | Marketing
Quite possibly the best talk ever given on marketing strategy. Steve Jobs talks about why Nike might be the best marketing company ever, and that thoughts behind Apples famous Crazy Ones ad...
by Rodney Goldston | Aug 2, 2019 | Marketing
Just about every day I get a flood of junk mail in my box. You probably do too. I don’t know anyone who just can’t wait to get home to see what’s arrived. That’s because we didn’t give the folks sending it permission to send it to us....
by Rodney Goldston | Jul 9, 2019 | Marketing
Almost anyone can diagnose a problem. And, in todays world of blogs and social media everyone has a megaphone to rant and rift about it. But problems don’t need attention called to them as much as they need solutions, and leaders to lead us to a better way. In...
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