Marketing: Who’s Got The Power

Marketing: Who’s Got The Power

Often overlooked in marketing decisions (especially by smaller brands) is the aspect of who’s got the power. Think about marketing messages from Allstate Insurance.  What it doesn’t say is pay us lots of money, for years and years and perhaps we’ll...
Marketing: Who’s Got The Power

Why Marketing Is Confusing

Marketing is confusing because there’s two kinds. There’s the kind you hate. The popups (I especially hate these), spam (these 2), private data tracking, interruptions, price gauging, overhyped and under-designed type that far too many people specialize...
Do Hard Things

Do Hard Things

Human nature is to avoid hard things even when doing something as simple as ridding a bicycle. While casual ridders gravitate toward cushy gel based saddles, pros ride saddles with zero padding over thousands of miles. Why?  Because professional riders know that bike...