There are 3 things that our marketing must accomplish. They are grow awareness, build trust, and lead to action or connection. Many people miss the first two and go straight to trying to get a prospect to take action (buy something, fill out a form, etc).
Starbucks Barista Promise is a marketing strategy designed to build trust. Don’t worry about the $5 bucks for the coffee…if you don’t like it we’ll happily make you one that you do.
McDonalds is a master of building awareness. My daughters first word? French Fries!