Your Brain on Branding

Branding is the reason, just to name a few, why you believe that

  • wearing skinny jeans actually means you’re slimmer
  • your perfume makes you sexier
  • it’s smarter to use a credit card instead of cash
  • that BMW makes the worlds best car
  • that drinking a Coke makes you happier
  • and that using an Apple computer means you’re more creative

Of course none of these things are actually true…but corporations will spend billions of dollars to get you to think so.  Because they know that you express yourself via the things you buy.

Great marketers know that you’re buying not because of who you are, but who you want to be.