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Continuing in our online marketing strategy series I’d thought it might be a good time to take a look at the types of marketing strategies or business models deployed on the web.
It’s a question I get asked a lot ‘what strategy should I use to market my business on the Internet?’ In fact I think it’s likely the question most often asked of marketing consultants by small and large businesses alike, I also think it’s the least understood.
In general I think there are two very important things to keep in mind with online marketing strategies.
- There are 9 major online marketing strategies…pick one (or a combination), and apply it to your business.
- Marketing strategies are not set in stone. However, these models are difficult to shift once you start down the path. As always set goals, measure results, and make strategy adjustments where needed.
Let’s dive in.
List of The Top 9 Online Marketing Strategies
Here are the top 9 strategies used by companies doing business on the web. I’ve put together a downloadable PDF, it’s free, where I explain each of these online business models/strategies in detail with real business examples.
- Brokerage
- Advertising
- Infomediary
- Merchant
- Manufacturer
- Affiliate
- Community
- Subscription
- Utility
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