Google+ vs Facebook – How I Discovered That Google+ Sends Me More Traffic Than Facebook and Twitter Combined

google plus

I check my Google Analytics multiple times a day.  Recently I discovered that Google+ refers 2 times as many readers as Facebook and more than 10 times as many as Twitter to my blog.

I’ve read quite a few blog post in the past few weeks where the blogger writes that they did not check their Google Analytics until after a year of blogging.  What!!!  Why!!!

Typically it boils down to knowing that readership is low in the first year so why check.  Here’s why.

Google Analytics is a real-time tool.  Why wait a year to discover what you’re doing correct or wrong when you can find out now.

The number of visitors a social media platform sends to your site is only part of the story (in my mind the least important part)

Engagement is the big ticket item.  Notice that Google+ referrals are 1.4x more engaged than Facebook and 3x more engaged than Twitter referrals

Google+ vs Facebook my results

Google+ vs facebook
Click chart to enlarge

Here’s the thing.  Almost all my effort has been in Twitter and Facebook.  I rarely post to Google +.  In fact my effort on Google+, as compared to Facebook and Twitter, has been so ridiculously low that I don’t even understand how this is possible.  But the numbers tell the story.  

What if I’d waited a year to find this out.  I would have wasted my best efforts on the platforms delivering the least results.

Check your Google Analytics every day!

Facebook Marketing – The Secret To Driving Engagement

facebook marketing

Everyone agrees that the importance of an active, and engaged Facebook tribe is a key. But how to build one has left most marketers bewildered.  Brands have difficulty getting fans to participate so they take the easy rode offering incentives to people to become fans and posting content…for the sake of simply posting content.

facebook marketing

Quality is better than quantity

Recent studies into fan engagement level have shown that when it comes to Facebook, a few very active “Superfans” are way more valuable than the overall number of fans.

Fan Engagement: Quantity Does Not Equal Quality

For example Napkin labs analyzed fan engagement across 52 Facebook brand pages, with each brand page having between 200,000 and 1,000,000 fans. Of the more than 31.7 million fans who were analyzed over eight weeks, only 6 percent engaged with a brand’s Facebook content.

More fans don’t equal more engagement

While most brands think the best way to boost overall participation is to accumulate more fans, the study proves this is untrue. As a brand page’s fan count increased, the amount of engagement from fans didn’t necessarily increase along with it. For example, brands pages with over 900,000-1,000,000 fans had 60 percent less engagement than brand pages with 500,000-600,000 fans. 

Superfans are the secret sauce to your Facebook marketing success

This really should not come as a surprise to anyone…it certainly didn’t to me.  It appears that the 80/20 rule of work and life has shown no prejudice towards Facebook and is a equally true there as anywhere else.  The study shows that rather than quantity of fans, Superfans, or a brand’s top twenty most engaged fans, were far more influential. In fact, the engagement of one Superfan is equal to that of 75 fans.

So it appears that while brands work hard to build a big fanbase, only a small fraction of those fans are both active on their Timelines and influential to other fans. If you’ve been following this blog for any length of time you already know I call these folks “Sneezers“.

Superfans / Sneezers have a big influence over how much other fans interact. In the study, the top ten most engaged Superfans received 2.3x more likes and 1.8x more comments than less active Superfans.

So what’s a marketer to do?

  1. Shift focus from getting more fans to engaging deeper with fans by not simply pushing out content but finding ways to engage fans in deeper richer conversations.
  2. Avoid the frivolous type postings such as coupons, or overly promotional messages (everyone hates these..don’t you?)
  3. Encourage engagement by offering opportunities for fans to share stories about their interactions with your brand.  This has the added benefit of taking the burden of content creation off the marketer and allowing it to be created by the fans.
  4. Keep em motivated by regularly rewarding “Superfans”/Sneezers with special offers and privileges
  5. Reward publicly so that they other 80% see the benefits of spreading your story and possibly become motivated to do the same.

 

Facebook and Twitter Were The Most Important Keys To Ranking High On Google In The US For 2012

The biggest question all website owners are always trying to answer is how to rank higher in the organic search results on Google.  And correspondingly the best kept secret in SEO is Google’s search algorithm which determines where websites appear on a search engine results page.  Yesterday I came across some astonishing research conducted by the folks over at Search Metrics regarding Google ranking factors.Facebook Twitter Google Feature

The Question They Were Looking To Answer

Which factors are relevant for a good ranking in Google search results?

What They Did

  • The looked at 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets.
  • They then compared potential ranking factors and thus website characteristics with their corresponding Google rankings by assessing their statistical correlation.
  • For example, if there were many pages in the top positions of analyzed SERPs with keyword title tags, then they had identified a high correlation.

A few highlights from their inquiry

  • Social media signals show extremely high correlation: social signals from Facebook, Twitter and Google+ are frequently associated with good rankings in Google’s index.
  • Too much advertising is detrimental: for the first time sites with too many advertisements struggled to rank well. However, the problem apparently relates only to AdSense adblocks…
  • Backlinks are still important but quantity is not the only important thing: even though the number of backlinks is still the most powerful factor, links with stop words and ‘nofollow’ should also be included in the link-mix.
  • Brands leverage classic SEO signals: apparently pages with strong brands do not need to be as concerned with the areas of title tags, headings etc. According to our figures, this group operates under different rules.
  • Keyword domains still frequently attract top results: despite all the rumors to the contrary, keyword domains are still alive and well and are often in the top rankings.

Factor Overview

Google Ranking Factors

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Facebook and Twitter Social Media Signals Stronger Than Ever

Checkout these results for Facebook and Twitter as related with higher rankings.

Facebook and Twitter Social Media SignalsClearly the various Facebook metrics returned the best values, with the number of ‘shares’ having the strongest association.  Twitter is still far behind but in 6th position can not be ignored.

Google + Why It’s Not Included

The research actually showed that Google +1’s had a result of 0.41, the strongest correlation of any metrics analyzed in the study.  However, the researchers felt that number was unreliable because Google Plus does not have a significant number of users yet.  A fact that’s changing rapidly.

Google clearly wants to insure that it’s own social media platform is a key player and so SEO efforts can’t ignore this.  As more and more people begin to use Google + it’s clear that the number of plus 1’s an article acquires will be of significant importance.

Show Me Some Social Media Love…Please!

I was with my friend Darrell last night and he told me that he reads all my post, but never shares them.  When I asked why not he said…no reason he just doesn’t.  That confirmed with me that sometimes people just don’t share even though they may frequent a site and enjoy the content.

With all the search results to consider here’s what I know…it’s important to get each a Facebook Like, a Tweet, and a Plus 1….so please show me some social media love and share this and my other articles with your friends and followers on each platform.

Also, don’t forget to share with your readers the importance of hitting the social media share buttons when they read your published content as well.

Source: Search Metrics Google Ranking Factors 2012