Everyone who completes a marathon experiences the wall. The wall occurs somewhere around mile 22. It can be best understood as the point which a runners mind and body both simultaneously and equally want to quit.  100% of all marathoners experience the wall, but why do some quit while others finish the race? Its because successful marathoners have figured out where to put the fatigue, pain, and fear that accompanies the wall. It’s the only way to finish a marathon.

Every small business owner hits her own wall. The 9 out of 10 businesses that fail, many are failing because the runners (owners) are quitting when they hit the wall. Perhaps when you realize you’re running a marathon you’ll figure out where to put the fatigue, pain, and fear of your wall.