How to get the results you want

marketing speaker rodney goldston results

I was getting dressed the other day and putting on my belt noticed that I was on the last hole of my size 36 belt.  I had just had this belt on yesterday.  How could my belt have gotten smaller overnight?

The fact of the matter is my belt didn’t shrink, my waist simply got wider (and not overnight).  It’s been happening over a peroid of time.  But what would happen if I continued to look for answers to this problem outside of myself.  It’s easy to see I’d never solve the real problem.

People make the same mistake in business.  When they don’t get the results they want they blame factors outside themselves.  It’s the company, the customer, the boss, the economy, the spouse, etc.  Not that these and other things can’t create hurdles but that’s all they are, things that you must get over to get what you want.

How to get the results you want

We are the sum total of our behavior.  If you are not getting the results you want, waist size, weight, leads, sales, followers, etc. then change your activity.

The right activity drives the desired results.  What would happen if you….

  • blogged every day
  • walked/ran every day
  • double your giving
  • spent 1/2 hour on social media everyday
  • ate with your family
  • watched less TV
  • stopped eating fast food
  • did something nice for someone without any expectation for anything in return
  • asked someone to mentor you
  • asked someone if you could mentor them
  • or ______________ (you fill in the blank)

This is just a short list off the top of my head but there are lots of behaviors we can change to drive the results we want.  We just have to stop looking for the answers outside of ourselves.

But this is human nature, to blame our issues on anything/anyone but ourselves.  Humans are notorious finger pointers.  The problem with this is that when you don’t properly diagnose an issue it’s likely you won’t come up with the correct solution.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

Just be sure to take the additional step of turning thinking to action/activity.

Finally be thankful for your problems…If you woke up this morning without any problems you woke up without a business to run, job to do, relationship to work on, etc.

Now, I’m off to the gym to see if I can get my belt to stop shrinking.


How to eat an elephant

There’s an old African proverb which goes ‘How to eat an elephant, one bite at a time’. But this of course is not actually about eating elephants.

  • It’s about the difference in viewing a project, what ever it may be, as one giant insurmountable object versus manageable individual steps (or bites).
  • It’s about the difference between being consumed with the prospect of failing and actually getting started on something.
  • It’s about the difference between brainstroming and actual bootstrapping.  The brainstormer has lots of ideas but starts none the bootstrapper has an idea and gets started on it.
  • It’s about taking joy in the journey versus arriving at the destination.

The key to succeeding at anything is simply to start.  If you’re unwilling to start you’ve got no shot.  Take the first small step.  I does not matter if the step turns out to be in the wrong direction, you’ll correct as you go along.  Just take a step.

You can always be 100% certain of the results you’ll get for the things you don’t try

  • A runner who does not enter a race has no chance of winning.
  • Someone with something to tell the world who won’t start a blog limits her chance of being heard.
  • An author can’t finish a book until they write the first word.

Gandhi said “A journey of a thousand miles starts with the first step”.

Here’s a great way to teach this principal to children, or adults like me who are child like – learn the lyrics to the Jules Bass song ‘Put One Foot In Front Of The Other‘.

What journey have you been putting off that you can take the first small step towards today?


Think outside the box – Never take No for an answer

think outside the box

Businesses, particularly large ones, are ‘No’ machines.  What do I mean.  Ask if you can have your own blog or website to publish industry information or news – No.  Ask if you can purchase leads from a company other than the corporate provider – No.  Ask if you can do this, ask if you can do that, the answer is likely – No.think outside the box

In 2008 this was the very situation I found myself in at Wells Fargo selling reverse mortgages.  Wells had corporate policies against purchasing leads outside of the approved vendor list and employee sponsored websites (although employees could pay monthly via drafts from pay for the absolutely useless personal sites they provided).  Following this prescription I could not generate enough quality leads, which led to not enough sales, which led to being placed on a performance improvement plan, which is just code word for soon to be fired.

Since I was going to be fired anyway I decided to think outside the box, buck the system a little, and not take ‘No’ for an answer.  I put up my own industry website, and ran my own online advertising campaign for lead generation.  The result – more quality leads than I could actually handle, which led to increasing my sales volume by 600% (I went from making less than 1 average sale per month to 6 sales per month).

And what was the company response when they found about my willful disobedience?  It was – Rodney you’re going to need a full-time assistant to help you manage your volume.  We’d like to hire one for you.

Refusing to take no for an answer always leads to good things

Consider the very organization you work for.  Research it’s beginnings and you’ll find that it’s founder(s) were people who think outside the box, system buckers who refused to take no for an answer.  Without knowing who you are I can write this with complete confidence because I know that to start any business entrepreneurs have to over come a ton of negative influence and be willing to buck systems and think outside the box.

What good things did my refusal to take no for an answer lead to?

  • Setting up my own website and advertising led to a dramatic increase in quality leads which led to
  • A 600% increase in sales, which led to
  • Not being fired and Wells Fargo hiring me a personal assistant which led to
  • The regional manager noticing what I’d done and asking if I would run a test project to do it by the rules, which led to
  • Me calling Google to help put the project together, which led to
  • The Google AdWords rep looking at my personal AdWords account and saying you’re good at this ever consider doing it for a living, which led to
  • My startup called JugHead Media, which lead to
  • Being accepted into the Google Engage program, which led to
  • Becoming a Google Certified Partner, which led to
  • Being invited to Google NY headquarters, which led to
  • Meeting Seth Godin in person who said “Start your own personal blog” (He said it to the group), which led to
  • This blog, which led to
  • David Meerman Scott reading a response article on my blog last week, which led to
  • A personal email from him letting me know he found the article insightful…which absolutely made my day

Ok by now hopefully you get the point.  Which is find the courage to refuse to take no for an answer it will ultimately lead good things.

Innovation requires more than your ability to think outside the box

Bucking the system, refusing to take no for an answer is just another way of saying think outside the box.  Except the problem is that most people who think outside the box don’t actually get outside the box.  That is their thought is not followed up with action.  Innovation and change  can only occur when thought turns to physical action.

How do organizations go from outside the box thinking, system bucking, never take no for an answer mavericks to drone producing, non-innovating, maintainers of the status quo?

They become successful and grow. In most cases once organizations reach a certain size the desire to not loose what they have out weighs the desire for growth.  So regulations go into place to protect the company and they become ‘No’ machines. Exceptions to the rule – Apple & Google.

Let me say that I’m not advocating that employees go out and violate all company policies.  Some policies are needed and should be followed.  But growth and innovation occur when individuals are willing to bump up against rules that just don’t make sense.

Think Outside The Box Like These People

Off the top of my head here’s a short list ambassadors of innovation and change that went beyond ‘thinking’ out the box to ‘doing’ outside the box.

  • The original settlers of the United States of America
  • Benjamin Franklin
  • John F Kennedy
  • Robert Kennedy
  • Gandhi
  • Princess Diana
  • Jackie Robinson
  • Steve Jobs

Don’t be afraid to ever think outside the box.