In 1967 Muhammad Ali was stripped of his title due standing for something he believed. He refused to be drafted into the army and sent to Vietnam claiming before the world “No Vietcong ever called me nigger”. In addition his boxing license was suspended by the state of New York. He was convicted of draft evasion on June 20 and sentenced to five years in prison and a $10,000 fine.
At the time many Americans (both white and black) disagreed with Ali. Fifty one years we look back and say not only how courageous he was, but how right he was for standing for what he believed, and for using his global platform to bring attention to social injustice.
Sadly today we’re watching the NFL and some Americans attempt to do the same thing to Colin Kaepernick. I’m happy that Nike has decided to stand with Colin as he continues to take a knee. And in doing so is engaging in marketing that matters.
Most of us don’t have to risk sacrificing everything to bring attention to a worthy cause. But it’s worth keeping in mind that if you won’t stand for something you’ll fall for anything.
Indeed we are judged by the company we keep and Conlin’s keeping great company with Muhammad Ali, Tommie Smith, John Carlos, Peter Norman, and Billie Jean King to name just a few athletes who’ve risked it all to stand on ideas that matter.
Do you know the most important thing to focus on if you want to be successful at making a really great cup of coffee is? It’s the beans. But instead of focusing on the beans most people spend hours of time, and hundreds of dollars researching and buying brewers, and then buy cheap beans. When all they really need to do is the relatively simple thing of buying good quality beans.
The point here is that people are easily distracted from the main thing. That’s why your ability to focus is critical to your success. If you’re a salesperson, or solopreneur then the most important things for growing your business is for you to focus on are revenue-generating activities. If you’re in customer service focus completely owning and solving one customers problem before moving on to the next. Are you a Vloger…then you’ve got to get out high quality video content consistently.
Hopefully you’re getting the point. To be successful at whatever it is that you’re doing it’s imperative that you keep the main thing the main thing! Do all the other stuff later or outsource it.
In short know what your beans are and focus on them.
A great nation is a compassionate nation…Dr. Martin Luther King, Jr.
A compassionate nation is comprised of compassionate people.
Let’s keep America great.
When it’s so wide you can’t get around it
So low you can’t get under it
So high you can’t get over it
2 things you can’t afford 2 do
- Wait 2 start
- Quit 1’nce started