by Rodney Goldston | Apr 22, 2015 | Sales
Most freelancers undercharge for their services/products. Believe me I know from personal experience. Years ago I had a group of Subaru dealers as clients and sat in a marketing meeting and discovered I was the lowest paid vendor on their list. Not their fault,...
by Rodney Goldston | Nov 25, 2014 | Sales
Here’s something I learned during my days of selling PBX’s (Private Branch Exchange’s), or phone systems at Lucent Technologies…that every prospect does not have equal value. Back then in the 90’s Lucent systems were among the most...
by Rodney Goldston | Apr 1, 2014 | Sales
Hey Arnold tell us a joke. I don’t know any jokes. In his new book Total Recall, Arnold Schwarzenegger shares a story about how early in his career he was at a celebrity party and got caught unprepared. Fortunately Lucile Ball came to his rescue. But...
by Rodney Goldston | Jan 5, 2013 | Marketing, Sales
Humans are wired to not want to be different. Most of us work hard to fit in. Turns out that playing the ‘this is what everyone is doing’ card can be one of the most powerful ways to persuade customers, colleagues and businesses to do the things...
by Rodney Goldston | Oct 24, 2012 | Business, Sales, Social Media, Things that make you go...hmm!
The other day I was with my good friend Donald Graves who works as a Reverse Mortgage Consultant. Our conversation turned to social media and Don mentioned that he doesn’t see the benefit in a social media platform like Twitter for himself. He’s busy and...
by Rodney Goldston | Oct 20, 2012 | Business, Sales
Why does Google out perform Yahoo!, Bing, and all other search engines? Because they keep it simple Most people working in sales have learned the acronym KISS at some point. It stands for Keep It Simple Salesperson. It was taught to me as Keep It Simple Stupid....
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