Why customers focus on price

Either the product, service, company, or you are not remarkable…or You’ve feature puked (overly focused on the technical aspects of what you sell) instead of putting together a well told story that fits your buyers world view. Example # 1: Being remarkable...
Online Marketing Strategies: SEO and SEM

Online Marketing Strategies: SEO and SEM

I want to kill two birds with one stone with this post and cover both SEO and SEM.  The purpose will not be to make you a SEO or SEM expert.  Not even an amateur.  The two categories are both far to broad to cover in a blog post or this online marketing strategy...

How not to get stuck in a rut

Choose to get out of it. What’s most important about making a choice is not making the correct choice, but actually making a choice.  It’s worth rephrasing to make sure it’s not missed.  The act and discipline of making a choice is more important...