KISS – Googles Secret Sauce

KISS

Why does Google out perform Yahoo!, Bing, and all other search engines?

Because they keep it simple

Most people working in sales have learned the acronym KISS at some point.  It stands for Keep It Simple Salesperson.  It was taught to me as Keep It Simple Stupid.  Either way the point is if you can keep your presentations simple you have a good shot at winning.  And of all search engines Google does the best job at keeping it simple.

On the home page of Google today there are only 28 words against a white background.  Bing 68 against a full color picture and Yahoo! hundreds…I didn’t even bother to count, it’s a jumbled mess.

Is there a way for you to simplify your presentation, web page, elevator speech, proposal, etc.  If you can you will dramatically increase your chances at winning.

Someone Sneezed A Big Green Egg On Me

….and now I’m infected.

Big Green Egg
Photo courtesy of PaPeR.cLiP

Yesterday I had lunch with a colleague.  At some point the conversation turned to outdoor cooking.

Him: What kind of grill to you have?

Me: A charcoal Webber (of course…that’s what all real grill masters use….right)

Him: I have a Big Green Egg (the sneeze)

Me: err… A what?

He proceeds to tell me this phenomenal story about cooking restaurant quality steaks, cooking temperatures of 800 degrees, how it grills, smokes, slow cooks, and mows his lawn.  It’s the best cooking tool ever.

What does this have to do with viral marketing?

For years I had seen these Big Green Egg things in the mall but they never interested me (the marketing was ineffective on me).

However, one sneeze from a trusted source and now I’m infected.

Symptoms of my infection

I left the restaurant and immediately went over to the mall…looking for a Big Green Egg.  Later that evening I viewed their entire website.

I’m now seeking out the product.

What is ‘Sneezing’

It’s how ideas become viral.  First coined by Marketer Seth Godin, it occurs when a product is so remarkable that early adopters gladly spread the news about it.

Sneezing and sneezers are important today because consumers ignore advertising.  But they listen to their friends, and trusted advisers.

Is your product or service so remarkable that users are ‘Sneezing’ it?

Here’s a little something to make you go…hmm!  I just sneezed on you 🙂

Creating New Business Opportunities Using Mobile, Social, Information, and The Cloud

Digital Marketing

Digital MarketingFour independent forces social media, mobile technologies, cloud based systems, and information proliferation have all converged to create a single unique force that presents both opportunites and challenges for all organizations, marketers, and sales teams.

These forces come together in technology immeresed environments, and all organization, marketers, and sales teams are technology immeresed environments these days.

Best poised for growth will be those that find ways close the gap between stimulus and response through rapid deployment of  innovative products and services that reach new and existing customers in new ways.

Creating opportunities by closing the stimulus response gap

I purchased my first book form Amazon in the 1990’s.  Stimulus…I want to read a book. Response…order online have it in a couple of days.  Now with the proliferation of the Kindle the gap between stimulus (want to read a book) and response is zero.  I Simply download it using my 1-click settings.

Last night I decided to watch an old episode of my favorite ’80’s show the X-Files (stimulus).  I simply logged into Netflix on my home theatre and pressed play (zero gap).  When I got sleepy I logged in on my iPad and finished watching in the bed (use of mobile).

Amazon and Netflix use the cloud to achieve scale and reach, while the Kindles, iPads, and other devices I have use the cloud to enable seamless playback experience where ever I am.

Questions to consider

  • How can your organization, team, group, church, etc. enable consumers to get their results more quickly?
  • How are you empowering your knowledge workers to share their ideas via blogs, and other social media platforms?
  • Are you relying on increasingly obsolete promotional channels (TV ads, radio spots, newspaper, banner ads) to let people hear about your product?
  • Do you know who the real influencers are for your offering?  More importantly do they know you?

 

In A Connection Economy Do Social Media Connections Really Matter?

social media

social mediaThe race is on for marketers to build social media connections.  But are the number of connections marketers are able to acquire really what matters most?

No!

What matters more than the number of connections are the quality of those connections.  And quality can be easily measured by the number of followers that are willing to share your message with others.

Getting others to share your message is simple

Post something on your blog, record a video to Youtube, post a picture on Pinterest, or give something of value away for free to your Facebook followers, that is remarkable and people will share it.  Do this consistently and your ideas begin to spread.

You don’t need a lot of followers to win the connection game, just a few who are willing to spread your ideas.

Something to make you go …hmm!

Jesus Christ had hundreds of followers, but he only needed 12 that were willing to spread his ideas.  Look what happened.

Using Social Media As A Pull Marketing Strategy

pull-marketing

Things have changed and we live in a connection economy today.  Consumers want to be pulled pull-marketingnot pushed into the products or services the desire.  The sales person, consultant, company, you fill in the blank that does the best job at connecting with people or companies, i.e. pulling those, who are willing to listen to them wins…big.

I’m startled when sales people or organizations fail to use social media as a pull marketing strategy.

My Honda dealer won’t connect with me…even though I asked them to very politely

As I write this I’m sitting in the waiting room at my Honda dealer getting my oil changed.  My family has had an absolutely wonderful experience with this dealership on every level.  We adore our sales rep, and we love our 2012 Honda Crosstour. With just a little effort to connect with us socially they could have us as customers forever (providing the experience remains consistently great).

Here is what boggles my mind.  When we purchased our Crosstour early this year we told our sales rep that we were in the market for a second vehicle.  More importantly we asked to be contacted and kept up to date with any lease specials (we actually said PLEASE inform us).  To date we have gotten zero, zip, zilch, in way of any type of communication from our sales rep on lease specials.

In a connection economy when a prospect gives you outright permission, no scratch that, request PLEASE connect with me you have to do it.

Why I think my rep has not connected with me

He’s thinks he selling cars, but he’s not.  He’s selling a wonderful non-pressured sales experience, a service department that doesn’t try to rip me off, a waiting room with better coffee than Starbucks, and permission to inform me about anything Honda (I’d even follow him to a different dealership…because I’ve bought into him).  My wife and and I have already bought into all of this.  Getting us to purchase a second car there would be a piece of cake.

Newsflash…we actually want 3 cars…my daughter starts to drive in a few months.

Using social media as a pull marketing strategy is easy

Social media does not have to be difficult. You don’t have to have a Facebook or Twitter account.  Email is a social media tool that you likely already have…use it.

Blogs are a social media tool and should be the foundation of your social media strategy anyway (not Facebook and not Twitter…YOUR OWN BLOG).  My opinion is that micro blogging platforms like Facebook should support your blog on your domain…not the other way around.

Setting up a blog is free and takes less than 10 minutes to get started.  Seth Godin who communicates with thousands of people each day that, willingly spread his ideas via Twitter and Facebook, uses Typepad’s free blog platform.  You can also check out WordPress it’s also free.

Use social media to connect or risk losing your customers

There is another Honda dealership in walking distance from my house.  By not connecting with me in any way shape or form, my dealership has opened the door for their competitor.  All I have to do is walk on over to their competitor.