Do senior citizens use Internet

do seniors use internet

Seems that not only are senior citizens age 65 and older one of the fastest growing segments of the American population but they represent the fastest growing segment of users in many Internet categories as well. If you’ve been wondering – ‘Do senior citizens use Internet’ check these numbers out from a 2012 Pew study on older adults and Internet use.

Senior Citizen Internet Usage Statistics

  • 53% of American males 65 or older use the Internet or email
  • 34% of Internet users 65 and older use social networking sites like Facebook
  • 86% of Internet users 65 and older use email, with 48% doing so on a typical day
  • 69% of adults 65 and older have a mobile phone

Traditionally there as been very growth among Internet user 65 and older.  But as of April 2012 53% of American adults age 65 and older use the internet or email.  Senior citizens are still less likely to go online than other age groups, but this is the first time that half of them are using the Internet.  This is very significant for marketers targeting older Americans.

Though seniors are using social media more often, my 74 year old mother uses Facebook daily now, the best way to reach them is through email.  86% of internet users age 65 and older use email, with 48% doing so on a typical day.

Senior Citizens Social Media Usage

senior citizen social media usage

 

 

 

 

 

 

 

 

 

 

 

 

Bewteen 2010 and 2012 while working as a loan officer for Wells Fargo and MetLife I closed more than 60 loans for senior citizens who found me via an internet search, and completed a web form requesting contact.  At least 3 of the transactions, the majority of communication was conducted primarily by email.

How To Grow Your Small Business

How to grow your small business

I learned this from one of the top mortgage producers in the country.

Make it a goal to have just one legitimate conversation per day with someone interested in purchasing your product, or service.  Don’t be concerned with the outcome just the activity – one conversation per day.How to grow your small business

  • It does not matter how or where the conversation takes place.  For example a conversation could occur over a social media network, or by email.  At the end of one year that’s 365 conversations.

Once you’ve mastered having one conversation per day move to doing one proposal per day.  Now you’ve got one conversation and one proposal each day.  After mastering that move to writing one agreement a day.  Now that’s one conversation, one proposal, and one agreement each day.

It’s worth noting that this is nearly impossible to do alone.  You need to invest in hiring an assistant if you don’t already have one.

When I worked in the mortgage industry I was able to do this by utilizing Google Adwords to drive traffic to a website I setup.  I didn’t stay in the field long enough to get to one agreement per day, but the metod doubled my production.

 

Why You Should Monitor Social Media Mentions

If a tree falls and No one is there to hear it, does it make a sound?

This is one of those philosophical questions that I’ve always answered –  yes.

Consider this – if your brand is mentioned on a social media platform and no one (meaning you) is there to hear it does it still make a sound? Of course it does you’re just were not there to hear it!

Monitor conversations about yourself or company

You can easily monitor social media mentions with a product like Hootsuite. Also, Twitter has a search engine built into it.  Fill in the name of a person, company, topic, etc and Twitter displays the results of any mentions, pages, etc.

 

Google Voter Info Tool

Google Voter Info

Just a week out from the presidential election many people are Googling voter information. To help Google recently launched it’s latest voter information tool.  The tool makes all the up coming election information available in one spot.Google Voter Info

I tested the Google voter info tool and I think it’s very helpful.  Simply input your address and the location where you are to vote, all the candidates, and more appear.  There are links for each candidate that launch a Google search results page.

How To Persuade Someone To Buy – What Inbound Marketers Can Learn From Obama vs Romney

Obama vs Romney

How To Persuade Someone – Predicting who will become President in the Obama vs Romney war to persuade voters is easy.  The candidate that will win the election is the person that does the best job at tapping into the dreams of the most Americans and links their ideas or causes to the realization of the dreams of the American people.  Sound simple – not in the least.

how to persuade someone

But this is what is at the heart of persuasion, and there is something for inbound marketers to learn as we watch the drama of the campaign unfold.

Why it’s difficult to persuade people

Persuading people is extremely difficult because to learn how to persuade someone you must learn how to change their mind.  For someone to change their mind they must be willing to admit they were wrong.  And, admitting that we are wrong is contrary to human nature, so humans avoid it like the plague.

Simply put learning how to persuade someone is so difficult because no one wants to admit they are wrong.

What is persuasion?

Persuasion is getting people to want to do – what you want them to do

How to persuade someone

Aristotle pointed out that in order to persuade someone, to get them to admit they were wrong three variable must exist within a presentation.

Trust – the ability to make a favorable first impression

Logic – does the argument make sense to the listener

Emotion – your ability to link your products, services, or causes to the realizations of your listeners dreams. It’s how you make them hear it, taste it, feel it, want it.

The next time you get to hear the candidates speak (if the election is over watch a Youtube video) pay attention and you’ll notice that everything they say can some how be linked to one of the three elements of successful persuasion.

What can inbound marketers learn from this?

How to persuade someone to buy – Inbound marketers should consider these things about their websites when assessing it’s ability to drive conversion goals.

Trust

Does your website or landing page make a professional first impression.  It’s important because what’s true in life is also true on the web, and that is first impressions are lasting ones.

Measuring a websites trust factor

You can measure the trust worthiness of our site by examining your analytics reports.  Check for starting pages and pay attention to both the bounce rate and the average time on site.

When considering how to persuade someone remember social media affects trust

Keep in mind that trust worthiness is not only about how your site looks.  Content matters and good content drives social media engagement.  Social media can have a huge and lasting affect on our sites ability to build trust.

Your site can look like dirt if 400,000 Facebook users have liked it and 500 Twitter users tweet your blog post every day – so Tweet this please 🙂

Equally worth considering is the idea that your site or landing pages can be as pristine as a presidential palace but without people willing to sneeze your ideas you’ll struggle to build trust.

Logic

Most inbound marketers mistake facts for logic.  They are not the same.  Facts are the technical aspects of your product, service, or idea.  To make a logical appeal requires a deeper understanding of target audience;

Concerns – exactly what problem is your audience attempting to solve

Impact – how does the lack of a solution impact them

Solution – how does your product, service, idea, etc address their concerns and eliminate the impact

Benefits – what will be the benefit of implementing your product, service, idea, etc. Note – do not express the benefit as you won’t have this or that concern anymore…..

Emotion

Instead tie benefits to deep seated emotions.  Express a benefit as the potential clients ability to either achieve, or avoid something.

For example, potential clients for a web analytic service don’t want data, they want increased sales, venture capital, to take their company public, to avoid losing market share, etc.

When considering how to persuade someone face to face or online keep these principals in mind and you’ll be well on your way.