by Rodney Goldston | Jan 29, 2015 | Business
People tend to either focus on their attitude, or their plan. Rarely both at the same time. It’s either the my attitude determines my altitude, or I’ve got to have a plan and work my plan mindset at play. I think most successful people have come to...
by Rodney Goldston | Jan 28, 2015 | Marketing
A friend (who designs websites) asked me what comes to mind when I read the following value proposition statement Get the MOST out of having a website! MORE Visitors, MORE Engagement, MORE Sales. I know that what comes to my mind is likely not what comes to the...
by Rodney Goldston | Jan 27, 2015 | Success
Recently I watched a documentary on the career of Michael Jordan and something occurred to me. That is that the idea that winners never quit and quitters never win is a bunch of bull! The truth is that winners quit all the time. And losers don’t quit often...
by Rodney Goldston | Jan 26, 2015 | Marketing
What people really want is a bargain, not a low price. A bargain is what we get when the price we pay for something is less than the value we receive from it. Our customers will pay us more if they believe that we’ll deliver more than they expect. We price...
by Rodney Goldston | Jan 25, 2015 | Success
My daughter was recently accepted at the University of Pennsylvania, Upenn, and will be starting there this Fall. We only have one child, and this was our first go around, since our college days, experiencing the whole college application drama that young students go...
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