by Rodney Goldston | Nov 29, 2014 | Marketing
Dollars following eyeballs is a fancy way of saying that those who can get people watching their media (TV show, billboard, trade show, etc.) can charge rent to those who have something (the brands) they want to show those eyeballs. When I first started in sales, many...
by Rodney Goldston | Nov 28, 2014 | Blogging
Someone asked me if I thought a blog is an asset for a marketer. The blog itself is not, however it can be used to generate a very valuable asset. When someone appreciates your blog and gives you permission to freely communicate with them by joining your email list,...
by Rodney Goldston | Nov 27, 2014 | Marketing
I’ve got a lot to be thankful for. A wonderful family, health and strength, and I live in the best country on Earth (although not the best state…I’m a coming Cali). But this year I’d like to thank all of you. Thank you to all of you...
by Rodney Goldston | Nov 25, 2014 | Sales
Here’s something I learned during my days of selling PBX’s (Private Branch Exchange’s), or phone systems at Lucent Technologies…that every prospect does not have equal value. Back then in the 90’s Lucent systems were among the most...
by Rodney Goldston | Nov 25, 2014 | Marketing
Last week Apple CEO Tim Cook spoke up on the subject of being gay by saying: Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s...
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