by Rodney Goldston | Mar 31, 2014 | Marketing
Most of agree that in life having a Plan A and a Plan B makes perfect sense. The same goes for your website marketing. It’s called A/B split testing. A/B testing various components of your website to discover what smaller changes you can make to have a larger...
by Rodney Goldston | Mar 30, 2014 | Marketing
I’ve been wearing Vibram Five Finger Shoes now for about 3 years. My friend Guy Shultz who’s an early adopter was the first person I know to have a pair. What really motivated me to try them though was the book Born To Run by Christopher McDougall. What...
by Rodney Goldston | Mar 29, 2014 | Marketing, Things that make you go...hmm!
New is not the same as improved. If your website traffic is lacking then a full fledged website redesign might start out sounding like a good idea, but typically ends a gigantic headache — involving more people resources than initially thought, requiring more...
by Rodney Goldston | Mar 28, 2014 | Success
You will tell yourself a story today. I will be along the lines of these three themes. Story 1: I or we will never ____________ (you fill in the blank). Better…. Story 2: How can I or we _____________ (you fill in the blank). Better Yet….. Story 3: I or...
by Rodney Goldston | Mar 25, 2014 | Marketing
You are not what you say you are. You are simply what you do. So when someone shows you who they are, believe them…the first time – Maya Angelou