CYA – Cover Your Assets

CYA – Cover Your Assets

During industrial revolution only large companies could afford to acquire, and maintain sufficient marketing assets. Some of these assets included trust (the ability to deliver on a promise), experience (the ability to turn existing customers into new ones), and...
How To Steal Your Way To The Top

How To Steal Your Way To The Top

Steve Jobs famously said that “Good artist copy, Great artist steal”. Way back in the day, if someone copied something someone else said, did, or the clothes they wore, etc we said they ‘bit it’.  They wore copy catting.  Remember that old Doug...