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There are 3 things that our marketing must accomplish. They are grow awareness, build trust, and lead to action or connection. Many people miss the first two and go straight to trying to get a prospect to take action (buy something, fill out a form, etc). Starbucks Barista Promise is a marketing strategy designed to build …
The folks over at Cracked are on to something. They’ve produced a very funny, but sadly true video about what a soda commercial might sound like if soda marketers told the truth about the product. “If it’s hot out and you’re in dire need of refreshment, just grab yourself an ice cold bottle of candy.” …
Quite possibly the best talk ever given on marketing strategy. Steve Jobs talks about why Nike might be the best marketing company ever, and that thoughts behind Apples famous Crazy Ones ad campaign.
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Website Marketing Strategy
A solid Content Marketing Strategy is the most critical element of website marketing. With a growing number of global consumers accessing the internet via traditional means as well as tablets and mobile devices the need for fresh digital content marketing is increasing in demand. At the heart of content marketing is strategically delivering words, (post, video, podcast, etc), which motivate people to take some form of action.
Here is a list of tips to help get you producing awesome content from my 10 part series. I discuss strategy on using email marketing content, content management, social media marketing, and more. As I make the post I’m curating them here so check back each Tuesday for updates.
10 Content Marketing Strategy Tips
- Stay current with industry news
- How to avoid writer’s block
- Look beyond your industry for information
- Use evergreen content to drive trafic year after year
- Write an annual best of list
- Monitor social media conversations
- Write what you like
- Always take your video camera
Avoiding Writers Block: Possibly The Most Important Content Marketing Strategy Skill
Great! As part of your overall marketing strategy you’ve made the decision to start blogging and now you’re wondering how to avoid writer’s block. I think this may be what hinders many people the most from starting a blog. Their afraid of not knowing what to write. But most of us don’t wake up in the morning unable to talk, or with nothing at all on our minds. Successful blogging is just about developing a ritual to get those thoughts onto paper or screen.
Get Ideas For Web Content From Industry News
Most folks are not creative enough to always have a fresh idea ready to transform into killer content. Unless you happen to be Seth Godin you likely struggle with coming up with enough relevant, helpful, fun content to blog everyday. While you may be an expert on the topics you cover deciding exactly how to approach each blog post, webinar, ebook, slideshare presentation, or any other type of online marketing content can be a daunting task. Staying on top of industry news is a content marketing strategy that can help.
Social Media Marketing As A Content Strategy
One of the biggest benefits of social media is that it gives you a real-time feed of what your prospective customers are discussing. Listen carefully and you’ll discover plenty of ideas for good content. An added benefit of gathering ideas this way is that content that’s generated from social conversations tends to get shared. Discover a how to use social media marketing as part of your overall all content strategy.