A Word About True Genius

Commoners usually can’t recognize the true Genius because what he’s doing is so far advanced that he’s miles away from the rest of us. In fact the true genius does not even recognize his own work as genius.  Because it’s rejected by the masses.  He just keeps doing it because the work matters to him.

We finally come to see the genius because when we view the body of work it dawns on us that this person has left us better off than we were before, and suddenly his work matters to us.  And nothing before his work was like it, but everything after him bears his mark.

Although the true genius is hard to spot, we can easily spot the imposter – he’s the one calling himself a genius, brilliant, or something akin.

Your Brain on Branding

Branding is the reason, just to name a few, why you believe that

  • wearing skinny jeans actually means you’re slimmer
  • your perfume makes you sexier
  • it’s smarter to use a credit card instead of cash
  • that BMW makes the worlds best car
  • that drinking a Coke makes you happier
  • and that using an Apple computer means you’re more creative

Of course none of these things are actually true…but corporations will spend billions of dollars to get you to think so.  Because they know that you express yourself via the things you buy.

Great marketers know that you’re buying not because of who you are, but who you want to be.


Miles Away vs Miles Ahead

Ali, Jimi Hendrix, Bruce Lee, Steve Jobs, Picasso, Gandhi, Tarantino, and Einstein were always miles ahead.  Elvis, Bill Gates, Oprah, and Warhol are/were often miles away.  When you’re miles away from everyone else the work you’re doing will often contain seeds of genius, then at other times it may be mediocre.

When you’re miles ahead what you’re doing is so far away that common man can’t see the genius in your work…usually until you’re gone.